Atlassian Marketplace Trends: Q1 2025 Analysis

Q1 2025 Market Overview

Every quarter, we analyze marketplace-wide trends to help developers understand the evolving landscape. Here's what the data shows for Q1 2025.

Overall Market Health

Key Metrics (vs Q4 2024):

• Total active apps: 3,247 (+2.1%)
• New app submissions: 156 (-8% vs Q4)
• Apps removed/abandoned: 89 (+12%). Learn more in our analysis of why apps get abandoned.
• Average rating across marketplace: 4.1 (unchanged)

Interpretation: The marketplace is maturing. Fewer new entrants, but also more churn among existing apps.

Growing Categories

Top 5 by Install Growth:

1. AI/ML Integration (+34%) - Driven by ChatGPT and similar integrations. This aligns with our blue ocean opportunities identification of AI-powered sprint planning.
2. Security & Compliance (+28%) - Enterprise security requirements increasing
3. Automation (+22%) - Workflow automation continuing strong growth
4. Integration/Sync (+18%) - Cross-tool connectivity remains high priority
5. Reporting & Analytics (+15%) - Data-driven decision making emphasis

Declining Categories

Bottom 5 by Install Growth:

1. Basic Utilities (-12%) - Simple features being absorbed by core Jira
2. Themes/Customization (-8%) - Atlassian's design system improvements
3. Time Tracking (commodity) (-5%) - Saturated category. See our full time tracking market analysis.
4. Simple Gantt Charts (-4%) - Jira's native timeline improvements
5. Basic Import/Export (-3%) - Core functionality improvements

Pricing Trends

Average Price Changes:

• Per-user monthly: $7.20 → $7.80 (+8%)
• Flat-rate monthly: $89 → $95 (+7%)
• Enterprise tier: $450 → $520 (+16%)

Interpretation: Vendors are successfully raising prices, especially for enterprise tiers. This is consistent with our finding that pricing power comes from positioning, not features.

Predictions for Q2 2025

Based on current trajectory:

1. AI integration will become table stakes - Apps without AI features will feel dated
2. Consolidation wave incoming - Expect 15-20 acquisitions of smaller vendors. Single-app vendors should prepare exit strategies.
3. Enterprise focus intensifying - Mid-market apps will struggle
4. Platform risk increasing - Atlassian adding more native features

Action Items for Developers

If you're launching soon:

• AI integration is almost mandatory now
• Consider enterprise positioning from day one
• Build for platform changes, not against them
• Review our blue ocean opportunities for less competitive niches

If you're established:

• Evaluate AI enhancement opportunities
• Watch for acquisition interest
• Consider feature overlap with Atlassian roadmap

For a deeper understanding of success patterns, read our guide on what makes Jira apps succeed.