The Great Migration

Atlassian's Server end-of-life is driving one of the largest platform migrations in enterprise software history. For app developers, this creates both challenges and opportunities.

73% planning cloud migration — The majority of Server customers are actively planning migration

The Migration Timeline

February 2024: Server license sales ended
February 2025: Server support ends (approaching)
2025-2026: Peak migration period expected

Opportunity Areas

1. Migration Assistant Tools (Score: 8.0/10)

Migration assistant opportunity score — Tools that ease migration friction are in high demand

Organizations need help with:

Data mapping and transformation
Configuration migration
User permission mapping
Custom field migration validation

Why it's underserved: Most vendors focus on their own app migration, leaving cross-app and system-level migration gaps.

2. Cloud-Native Feature Gaps

Some Server capabilities don't have Cloud equivalents:

Advanced custom workflow post-functions
Direct database access patterns
Local file system integrations

Apps that bridge these gaps have a time-limited but lucrative opportunity.

3. Data Residency Solutions (+32% growth)

Growth comparison of cloud-native categories — Cloud-native technologies show strongest growth

Enterprise customers moving to Cloud need assurance about data location. Apps providing data residency controls, audit trails, and compliance reporting are seeing strong growth.

Strategic Considerations

The Window is Closing: Migration-specific opportunities are time-limited. Plan for what happens after the migration wave ends.

Long-term Cloud Investment: Forge apps represent Atlassian's preferred future architecture. Building Forge expertise now positions you for the next decade.

Enterprise Focus: Migration budgets are significant. Pricing should reflect enterprise value, not SMB expectations.